Case study: Blubrake (road vehicles – Italy)
This webinar belongs to a serie of seminars that present technology transfer case studies that illustrate how patents facilitate technology transfer from R&D-conducting organisations and promote market success. Each case study provides key takeaways for stakeholders in universities, other public research organisations and businesses. Overall, they demonstrate the central role patents play in technology transfer for start-ups, spin-offs and established companies.
In this case, the result of collaboration between a research team at the Politecnico di Milano and e-Novia, a deep-tech company creator, Blubrake was formed to commercialise an innovative e-bike ABS. In a market dominated by large, established international companies, the company used patents to enhance its market penetration strategy and brand recognition. Initial patent applications for customised technology features and design were aimed at protecting the company's own USP in the e-bike market.
Participants will learn about the different facets of technology transfer and its impact, the role of IP management in research co-operation and the importance of patents for universities, start-ups, spin-offs and established companies.
Contact: European IP Helpdesk: firstname.lastname@example.org