As IP assets are constantly growing, they should be used effectively. Accumulated IP assets can be the "armour" that protects the company from competitors in the market, but also a powerful weapon to initiate attacks.
The process typically involves a systematic and scientific examination and evaluation of IP resources. It also allows companies to determine whether their IP is adequately protected and whether it currently provides a competitive advantage or can be used to gain a competitive advantage in the future.
After the training, participants should be able to answer the following main questions:
- Whats the difference between invention and innovation?
- Why is evaluation (assessment) needed?
- What categories should be addressed for the evaluation (assessment) of a new technology?
- Which stakeholder should be involved when evaluating (assessing) a new technology?